From 11th-12th March 2026
Only 12 spaces remain, book soon to avoid disappointment
From 11th-12th March 2026 Only 12 spaces remain, book soon to avoid disappointment
Major Gifts Made Easy
No more hesitation.
Just bigger gifts and bigger impact.
We’ll give you the tools, strategy, and confidence to raise more from major donors — without the guesswork or awkward asks.
Does this
sound like
you?
❌ You realise major gifts need to be a bigger part of your charity’s income – but haven’t had the training.
❌ You struggle to find more potential major donors.
❌ You feel nervous or awkward asking for major gifts.
❌ You have lots of conversations that don’t lead to donations.
The difference this has made is remarkable, £100,000 in donations and, just as importantly, the confidence to ask and to shout about the amazing work the charity does.
Daniel Cheesman
CEO – Jessie May, Children’s Hospice at Home
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💰 Our instructors have years of experience and £millions of success in major donor fundraising… and we’re doing it right now.
🛠️ Come and learn what’s working for us in the current climate.
🏆 We’ll give you the confidence and skills to raise gifts that can transform lives – including the donors’.
Your boardroom for Major Gifts Made Easy - complete with a view of the Tower of London
On 11th-12th March in London, you’ll learn how to:
Understand the fundamentals of major donor fundraising
Start and grow authentic relationships with potential major donors
Harness ethical storytelling that moves people to action
Plan and carry out confident asks, with ease
Steward donors with excellence, so they give again, and refer others
Plan first-class fundraising events with a positive ROI
You’ll take away:
Better results – make 10x, 20x and even 100x the course fee in just a few months
Increased confidence – no more awkward asks or avoiding phone calls!
The tools to plan, budget and manage expectations
Joy! You’ll find the joy in supporting people in their generosity
🔒 £10k guarantee: Secure your first £10k pledge within six months or receive additional coaching worth £275!
🔒 £10k guarantee: Secure your first £10k pledge within six months or receive additional coaching worth £275!
Our
Major Gifts Made Easy
training includes:
2 days training in prestigious London venue overlooking the Tower of London £3,000
Pre-course virtual meet up with cohort and instructors £500
Lunch, snacks and unlimited coffee £100
1 night accommodation: £300
Major Donor Pipeline Tool: £100
Value = £4,000
Full price charged from 1 March 2026: £2,440
Early Bird price from 1 January 2026 : £1,940
Super Early bird price available now: £1,440*
Only 12 of 13 spaces remain. Sign-up now to secure Super Early Bird rate + free 1:1 coaching session worth £275 - only for Super Early Birds.
*All prices are subject to VAT at 20%. Accommodation provided for the night of 11th March 2026
Your training venue and accommodation for Major Gifts Made Easy: citizenM Tower of London, UK
This course is ideal for:
Fundraisers at charities of all sizes who need to start or grow major giving
CEOs, leaders or trustees who want to learn or lead major gift fundraising
Seasoned experts who want to brush up on best practice and meet peers
I've found this really helpful, Dan's experience and insight … has proved extremely useful in thinking of innovative ideas on how to engage with supporters and provide an excellent experience for them - I'd highly recommend!
Amy Hippsley
Supporter Engagement and Communications Project Manager - Refugee Education UK
I can’t recommend working with Dan highly enough. His relational approach, combined with his extensive experience and ongoing work with major donors, gave me complete confidence. We were able to quickly establish a clear and effective strategy and Dan’s insights into communication were exceptional—practical, thoughtful, and immediately actionable.
Catherine Clayton
Founder & CEO - BeSpace
Dan’s bio:
I’m the founder of fundraising agency Better Story and VP of Advancement for a global non-profit, where I lead on major donor fundraising.
Until 2023, I co-led the European branch of the global fundraising movement illumiNations. That involved organising and hosting prestigious events for philanthropists at venues such as Gleneagles, Hampton Court Palace and Stirling Castle, helping to raise over £7 million for the partner organisations.
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Prior to that, I was privileged to lead international charity The George Muller Charitable Trust in my hometown of Bristol during a period of growth and change.
During my time as CEO, we opened a custom-built museum, telling the story of our founder George Muller who cared for 10,000 orphans in the Victorian Era.
SIGN UP TODAY
Only 12 spaces remain
FAQ’s
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If you’d like more information or just to talk to someone about the course just email: dan@betterstory.co.uk with your phone number and Dan will can you back.
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We provide:
Breakfast
Morning snacks
Tea
Afternoon snacks
Unlimited water, tea and coffee
We’ll also take your coffee order for those of you who want Barista coffee.
The hotel also has a cafe, rooftop bar, and canteen with quality food and drinks served 24/7
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Citizen M Hotel Tower of London Hotel is right next to the Tower of London.
The entrance to the hotel is next to Tower Hill Underground station providing excellent links to the whole of London including Paddington Train Station, London Heathrow and London City Airport.
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The hotel offers:
Superfast free wi-fi
iMacs for guest use
Impressive views of the Tower of London
check in after 2pm, checkout by 11am
Kiosk/ app check-in
Luggage storage if needed
Your room will include:XL king-sized bed
European cotton sheets
world's fluffiest pillows
coloured mood lights
sound-proof windows
widescreen smart TV
superfast free Wi-Fi
blackout blinds
streaming via Chromecast
control lights, blinds, TV with app or tablet
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Yes, but you’ll need to book directly, cover your own costs, and there is no discount provided.
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Sadly not, the course fees and fixed and non-negotiable. They’re also great value!
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No, you’ll need to make your own way to and from the hotel at your own cost.
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It’s hard to say, and there is no guarantee it will work for your charity. Most of our clients raise £10,000 quickly and go on to raise more than £50,000 and in some cases £100,000+.
Some factors that make it more likely to succeed is:Existing donors that have been underserved
Good connections to potential major donors
A supportive board and CEO
Strong charitable activity with measurable impact.
A willingness to build longterm relationships with new and existing major donor s
The time to put into practice what you learn on the course.
If you are unsure about if this is right for you please do get in touch for a chat by emailing: dan@betterstory.co.uk