About Us
We help charities grow by providing first class fundraising and communications services.
Better Story began life in 2019 as a group of specialist freelancers coming together to complete bespoke communications projects for charities. Over time, we’ve developed an agency model that works well for our clients and team.
Our staff have 20+ years’ combined experience working in-house in the charity sector (and many more agency-side), so we understand where you’re coming from. We’re all highly motivated to do good in the world.
We don’t want to sell you something you don’t need; we work collaboratively with our charity clients, listening and providing the combination of services that’s right for you.
Meet the team
Dan Doherty
Director.
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Dan has years of experience as a CEO and fundraising manager for several internationally recognised non-profit organisations. He has raised millions of pounds for charities over the last 10 years. He is passionate about charities having the resources they need to multiply their impact, helping more people to 'live a better story'. He lives in Wiltshire with his two girls and labradoodle.
Jason Smith
Head of Development, Trusts and Foundations.
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Jason wants to make the world a better place and does this through helping charities secure resources, increase their impact and make positive change. He has worked in the third, housing and public sectors for two decades. In that time, he has secured millions in funding through competitive tendering processes and grants. Jason is also a non-executive director for Llais: Your Voice in Health and Social Care and Taff Housing Association. Outside of work, he loves spending time with his family and training in Brazilian Jiu Jitsu.
Karina Martin
Director of Fundraising & Marketing
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Karina has over 20 years’ experience as a charity founder, CEO and social venture leader. Skilled in strategy, project innovation and fundraising, she is passionate about helping charity leaders develop strong sustainable organisations that make a real difference to people's lives. Karina has a business Masters in Social Innovation and is involved with social impact work at her local church. She lives in Derbyshire with 1 husband, 2 cats and 3 chickens.
Matt Doherty
Senior Graphic Designer and brand strategist.
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Matt brings over 10 years’ experience of branding and designing for charities and purposeful businesses. He’s equally at home designing for digital and print, and steers the whole design process through from creative concepts to completion. Matt also has a theology degree and is involved in local church leadership.
Mel Carlisle
Head of Copy.
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For over 15 years, Mel has been using a combination of strategy and creativity to help charities make a positive difference to the world. She spent seven years working for charities in-house as a writer, communications officer and publications manager. She then served small and large charities and businesses as a freelance copywriter and communications consultant for six years, before joining Better Story in 2020. She lives in Bristol with her husband, daughter and office dog.
Jennifer Angell
Project Manager.
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With 25 years of customer management and administrative experience, Jennifer puts her organisational skills and customer care to good use by ensuring the campaigns and projects for clients are brought in on time and to budget. She is the main point of contact between Better Story’s clients and team, making sure to dot the i's and cross the t's on all projects.
Steve Moore
Head of Video.
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A triple threat when it comes to content creation, Steve is an animator, videographer and motion graphics designer who has worked with some of the world’s biggest brands including booking.com and BMW. His videos have been viewed well over 20 million times online and he currently creates weekly content with Russell Brand for a YouTube audience of over 6 million subscribers. From generating concepts and ideas to finishing the final edit, Steve is used to helping clients get their message across on film in clear and creative ways. He loves football, fruit gums and Lidl sausages.
Rob Dogaru
Fundraising Consultant (Trusts and Foundations)
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Rob is passionate about bringing the vision of other charities to life. As a trained fundraiser, he has used his skills to transform both big and small charities, from little local churches, to wide-reaching international organisations. Outside perfecting his fundraising craft, Rob is passionate about medieval history, architecture, and always appreciates a crisp, high-quality cider.
Anna Marshall
Fundraising Consultant (Trusts and Foundations)
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Anna loves using her research and writing skills to bring impactful stories to life and generate sustainable income for charities. She has worked in the non-profit and public sectors for over 15 years across fundraising, communications, research and grant management. Before joining Better Story, Anna spent 8 years as a Communications Officer and Grant Funding Officer at Christian charities specialising in international development and cross-cultural mission. At home, she’s chief dog walker, taxi driver and a trustee of her local church.
Benjamin Doherty
Copywriter.
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Benjamin’s speciality is theological content within charity communications. He works as a freelance copywriter and enjoys working as part of the Better Story team when needed. In other news, he is the tallest of the three Doherty brothers.
Emma Jenkins
Fundraising Consultant (Trusts and Foundations)
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Emma loves connecting with new charities and translating their vision and stories into stand-out funding applications. Since leaving University in 2020, Emma has worked wholly in the charity sector and is passionate about helping organisations secure the resources they need to continue making an impact in people’s lives. Emma lives in South Yorkshire with her husband, and loves writing poetry, playing piano and painting in her spare time.
Mary Rose Giles
Chief Storyteller.
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With over 10+ years of expertise in helping charities tell their unique stories, Mary Rose is responsible for writing copy for supporter communications like news emails, magazines, fundraising campaigns and social media posts. Mary Rose has a BA degree from the University of Michigan in education, English, and history.
Carys Shannon
Chief Storyteller (Maternity Cover)
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Carys believes in the power of words to change lives. She has over 12 years’ experience writing for the arts and culture sector, socially engaged arts projects, local authorities, animal rescue and mental health organisations, as well as commercial agency experience as a copywriter. Carys has an MPhil in Writing from the University of South Wales and a CIM Professional Diploma in Marketing. In her free time, she enjoys walking in the mountains or curling up with a good book.
Michael Burke
Fundraising Consultant (Trusts and Foundations)
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Michael has worked in church relations and fundraising for international mission agencies while spending many years in church leadership across the UK. Before joining Better Story, Michael independently raised funds for youth organisations, developed new missional communities, and supported various social enterprises as part of his dedication to supporting his local community and wider charities. He lives in Gloucester and enjoys publishing books in his free time.
Elaine Kerry
Fundraising Consultant (Trusts and Foundations)
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Elaine’s passion for crafting the written word is something she is delighted to bring to Better Story. Having spent several decades overseas including USA, Africa, and South-east Asia, she has worked in eclectic roles in both grant writing and education.
A former U.S. Peace Corps volunteer and U.S. Department of State English Language Fellowship recipient, she worked in Rwanda and the Ivory Coast respectively. She is honoured to have had the opportunity at the grassroots level to further hone her interests in international development, empowering communities, and making a positive impact through fundraising endeavours.
Most recently, Elaine was the grant writer for a senior services non-profit in San Diego, CA.
Now based fulltime in West Devon, Elaine enjoys an active membership in her local Rotary organisation. She also cannot get enough of hiking on the wilds of Dartmoor, her rescued greyhound in tow!
Anna Davis
Fundraising Consultant (Trusts and Foundations)
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Anna Davis is passionate about working with a wide range of charities and non-profits. She loves discovering what makes each organization unique and doesn't back down when challenges arise. Anna enjoys finding new opportunities and connecting funders with charities, always focused on improving their fundraising strategies.
Before joining Better Story, Anna worked as the Fundraising and Communications Coordinator at EDAN Lincs, a charity that supports victims of domestic abuse in Lincolnshire. With a strong background in leadership and fundraising, she’s known for building strong relationships, crafting compelling stories, and making a real impact for the causes she works with.
For the past eight years Anna has been volunteering to lead Christian school assemblies in rural Lincolnshire primary schools, always looking for ways to make them more interactive and engaging. At home, she enjoys caring for her many animals, including 2 boar goat sisters, chickens, three cats, and a dog.
Amie Hodgkinson
Fundraising Consultant (Trusts and Foundations)
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Amie is passionate about helping charities bring their stories to life and transforming them into compelling funding applications. She first discovered that her passion for writing and research could support charities when she worked for a local community centre, where she recognised that there was potential to make a big impact. Outside of work, Amie enjoys spending time with her two young children and creating lasting memories.