
Major Donor Fundraising
Major Gifts = Major Impact!
You can’t afford to leave this high ROI fundraising segment on the side-lines.
But how do you make progress without breaking the bank?
I have over 10 years of experience in raising major gifts, helping to raise many millions, and I’d love to show you how.
In our regular meetings we’ll discuss all the actions required to start or grow your major donor fundraising. I’ll also support you between those meetings so you have all you need to succeed.
You’ll be amazed at how much progress you can make and how quickly. Many of my clients have raised over £10,000 after just one session.
What’s different about our methodology is that I don’t just have experience, I am still actually working as a major donor fundraiser, meaning I’m up to date on what works now, not what used to work.
I’ll draw on all my current experience of planning major donor events with budgets ranging from £100 to £1million, to make the very best of our time together.
About Dan
I’m the founder and current CEO of fundraising and communications agency Better Story. It began as a startup with no employees in May 2019, and has grown year on year to a current team of 13 staff. We help charities with turnovers of £80k to £8million to raise more funds for their amazing work by delivering a range of fundraising and comms services.
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Prior to that, I was privileged to lead international charity The George Muller Charitable Trust in my hometown of Bristol during a period of growth and change.
During my time as CEO, we opened a custom-built museum, telling the story of our founder George Muller who cared for 10,000 orphans in the Victorian Era.
Until 2023, I co-led the European branch of the global fundraising movement illumiNations. That involved organising and hosting prestigious events for philanthropists at venues such as Gleneagles, Hampton Court Palace and Stirling Castle, helping to raise over £7 million for the partner organisations.I live in Corsham, Wiltshire, with my two daughters and labradoodle. Looking after them is what inspires me to help others ‘live a better story’.
We’ve helped some great charity clients recently, including:





















Topics we’ll cover
How to find new major donors
Building a bespoke stewardship plan for each prospect
How to tell the right stories
Planning cost effective major donor events
Strategies for building relationships and moving towards giving.
How and when to make an ask
You’ll also receive our free Major Donor Pipeline tool to help keep track of our plans and the amounts raised.

Testimonials:
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I've found this really helpful, Dan's experience and insight … has proved extremely useful in thinking of innovative ideas on how to engage with supporters and provide an excellent experience for them - I'd highly recommend!
Amy Hippsley
Supporter Engagement and Communications Project Manager - Refugee Education UK
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I was new to major donor fundraising, but we had identified it as something we should start doing at CMF. The major donor coaching community by Dan/Better Story was the perfect place to begin our thinking on the subject.
Ben Daniel
Operations Director - CMF
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This coaching was incredibly valuable! I really appreciated your guidance and clarity to our sessions. It can be quite an isolating experience being in fundraising … Thank you
Harry Fenner Crawley
Key Relationship Manager - Bible Society
What sets our coaching apart?
Us | Competitors | |
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Theory | ✔️ | ✔️ |
Practice (still raising major gifts!) | ✔️ | ❌ |
Transparent Pricing | ✔️ | ❌ | Major Donor Pipeline Tool | ✔️ | ❌ | No Minimum Term | ✔️ | ❌ |
Pricing
£275 per month (with discounts for charities with under £1 million turnover)
Includes monthly meeting and follow-up support between meetings.