Charity Branding

Is your brand working as hard as you are?

Charities rightly prioritise the good work they’re doing, which can result in neglected brand visuals and communication. 

The consequence is an underperforming brand which can adversely impact your team, communications and fundraising. If your charity doesn’t look professional, knowledgeable and up to date, it affects how much people will trust you. They will hesitate to associate themselves with or donate to your cause.

As experts in charity branding, we take the time to understand your brand identity (mission, audience, unique offer and tone of voice), which is then executed in a professional and appropriate logo mark as well as brand guidelines to keep everything you produce looking and sounding consistent.

When a charity’s visual identity is professionally produced, the result is a brand with real longevity which the whole team can be proud of. It helps you to connect better with your audience, and to be seen as a trusted presence in your area of expertise.