Charity Branding

 

Is your brand working as hard as you are?

Charities rightly prioritise the good work they’re doing, which can result in neglected brand visuals and communication. 

The consequence is an underperforming brand which can adversely impact your team, communications and fundraising. If your charity doesn’t look professional, knowledgeable and up to date, it affects how much people will trust you. They will hesitate to associate themselves with or donate to your cause.

As experts in charity branding, we take the time to understand your brand identity (mission, audience, unique offer and tone of voice), which is then executed in a professional and appropriate logo mark as well as brand guidelines to keep everything you produce looking and sounding consistent.

When a charity’s visual identity is professionally produced, the result is a brand with real longevity which the whole team can be proud of. It helps you to connect better with your audience, and to be seen as a trusted presence in your area of expertise.

 

Our proven process covers the following steps:

  • Brand strategy (including brand personality, audience research, comparator analysis and future goals)

  • Tone of voice

  • Clarifying your unique offer

  • New vision and mission statements (if required)

  • Visual identity system (logo)

  • Comprehensive brand style guide

  • Logo animations and other applications

We recognise charities have different budgets and our various branding packages cater to those different needs, wherever you are on your journey. Just get in touch for an initial chat.

From £440 per day

“They really listened to what we needed, and translated that vision into a strong brand and stunning website.

It has been nothing but a pleasure working with Better Story to create a new website for Article 25, to include a brand re-fresh. Both through our brand identity and the written word, they have succeeded in conveying the powerful message of what we do, and at a fraction of the cost of bigger agencies – so terrific value for money. We have received a number of compliments on our new website and brand and I have already recommended Better Story to others as a result. 

GEMMA HOLDING - CEO, ARTICLE 25