10 things they hate about your funding application

You’ve got one shot to make a good first impression with a potential funder.

So don’t make the mistakes that funders hate! Here are 10 things you might be doing wrong on your applications - and our tips to fix them.

1. You ignored their instructions

Like when funders give a maximum word count or number of pages, but you ignore this and give them a novel.

Tip: Read and follow the guidelines like it’s the secret to winning the lottery.

2. You copied and pasted the application that you sent to another funder

Have you ever received a junk email that’s not even close to anything you ever use, like or need?

Tip: Make sure you align your application to their funding priorities and mission. Every organisation has goals and most funders have very strict ones. This might take time, but so does everything worth doing.

3. Your budget makes no sense

Perhaps it’s unrealistic or not well thought through? Doesn’t add up? Over-inflated or under-inflated? Either way – it’s no good and will scream it has not been put into action.

Tip: Simply provide a clear, realistic, and detailed budget that shows exactly how the funds will be used.

4. Not enough evidence

Funders don’t just take your word for it. If you say, “Our work changes lives,” unfortunately, you have to prove it.

Tip: Use data, stats, and stories that pack a punch. Use compelling statistics, quotes from beneficiaries, or case studies to prove the need for your work.

5. Vague objectives

“We want to make the world a better place.” It’s a little vague, and perhaps you need a reality check? Change it to: “We aim to open 50 safe spaces for young people who experienced abuse in Lincolnshire in 2025.” This sounds ambitious but achievable.

Tip: Be specific — who are you helping, how, and when?

6. Unrealistic projects

Lots of charities apply with really big, unrealistic projects, with massively high expectations that just aren't viable.

Tip: Focus on practical, carefully planned projects with a clear and actionable execution strategy.

7. It’s boring and full of jargon

A dull, lifeless application won’t stand out. Funders want to see your passion behind your cause. Bring your story to life by showing who your charity supports, sharing your vision, what drives your mission, and highlighting the people you’re helping. Explain why your work matters and why funders should care.

Tip: Use case studies, quotes, and stories about people you have already helped. And avoid using jargon about your area of work. Funders want to easily grasp your vision without having to decode complex language.

8. You have no plan for the future

What happens after your funding ends? Funders want to see your long-term vision.

Tip: Show you’ve thought about the long-term impact. Include a sustainability plan that outlines how you’ll maintain impact after their support ends.

9. Typos and sloppy formatting

A sloppy application screams, “I don’t care.”

Tip: Proofread and sort out formatting like your life depends on it.

10. You asked for too much

Don’t be greedy! Going overboard with your request can scare funders away, especially if it’s your first time applying.

Tip: Stay realistic and stick to the funder’s limits. Perhaps be a little more reserved the first time you approach them.

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Our crack team of fundraising experts love writing excellent grant applications to trusts and foundations. Find out more about how we could help you make the right first impression.